Kristi Faulkner, Strategist and Creative Director
"I came up through the legendary boys’ clubs of Madison Avenue, so I thought it was a crazy idea to focus only on marketing to women. But the facts are indisputable. Turns out women fuel the world, if not run it. Yet."
Kristi Faulkner is president and co-founder of Womenkind, where she advises clients who need and want to better reach, engage and motivate women through enhanced marketing messages, product innovation, and organizational evolution. As a creative director, she has conceived and produced multi-media, multi-channel campaigns for blue chip clients nationally and globally. She is currently writing a book about women as a competitive edge in business.
Sandy Sabean, Chief Creative Officer
"It isn’t enough just being a woman to be an expert in marketing to them. We constantly mine for insights, trends and research to master communications that will elevate the conversation to this mega-niche."
Realizing the increasingly more important role of the female consumer and the opportunity to engage with her in more authentically, Sandy co-founded Womenkind in 2008. Serving as its Chief Creative Officer, it did not take long to attract clients consisting of Citibank, Post Foods, DSW, MasterCard, TD Ameritrade and Mutual of Omaha. Womenkind’s unique approach and authentic insights created inspired messaging making women feel understood, enlightened, and respected all while continuing to win industry awards.
“Overcoming female stereotyping to talk to women in their own language has been a key passion of mine. Brands that really understand and embrace this audience through effective women-centric marketing, can see significant gains across multiple audiences, including men.”
Janie has significant experience in the field of marketing to women, and has done extensive research into women’s mindsets and behaviors. She has conducting proprietary studies into women’s buying behaviors, their attitudes towards the environment and sustainability and the nine key factors they look for when evaluating brands. She has helped high profile clients including Miller Brewing, Kimberly Clark, Hilton Hotels and Hasbro Toys more effectively reach their female audiences. Janie has also spoken on key women’s issues at the annual marketing to women conference in Chicago.
“I’ve always felt that the primary mission of a creative agency is to help marketers truly understand and connect with their target audiences. It’s a simple principle but that’s where the great work, and great returns, come from. And, it’s a principle that sits at the very core of Womenkind’s reason for being.”
Kevin Driscoll joined Womenkind in 2011 as managing director of Client Services. He is an account management pro, having been classically trained in marketing and advertising through some of Madison Avenue’s most prestigious agencies and working with some of the world’s leading brands. He helps keep us on task, leading our client engagements on business and operational requirements as well as keeping us strategically focused in creative brief and campaign development.
“My passion is using technology and insights to help marketers build brands, and ultimately make the people these brands serve - customers, managers, and owners – happier!”
Eric is a former Facebook marketing executive with a 20+ year track record of building brands and consulting marketing leaders within large organizations, start-ups and entrepreneurial environments. He has helped clients such as Frito-Lay, Coca-Cola, Unilever, KIND Healthy Snacks, Slimfast and Johnson & Johnson. Eric is a former Marketing Director at Unilever and is one of few CPG marketers who created, developed, and launched a successful new food platform: Country Crock Side Dishes.