Is Marketing to Women a Waste of Money?


Why an ad agency for women? It’s been estimated that women influence 85% of purchases, yet 91% of women say marketers don’t understand them. That means at least $250 Billion in marketing dollars are wasted each year. That’s as offensive to us as stereotypes in marketing.

For many brands it is. But we're out to fix that.

Womenkind can give your brand communications a competitive edge with original consumer insights and unique brand positioning. We conduct tireless market research, and transform our discoveries into effective marketing strategy. We create award-winning marketing to women content and advertising campaigns that delight and deliver.

Simply put, we give brands a competitive edge by uncovering the consumer insight that optimizes their marketing to women.

The Principals


Kristi Faulkner


Kristi Faulkner, President "I came up through the legendary boys’ clubs of Madison Avenue, so I thought it was a crazy idea to focus only on marketing to women. But the facts are indisputable. Turns out women fuel the world, if not run it. Yet."

Sandy Sabean


Sandy Sabean, Chief Creative Officer "It isn’t enough just being a woman to be an expert in marketing to them. We constantly mine for insights, trends and research to master communications that will elevate the conversation to this mega-niche." 

Insight-driven campaigns that empower women and brands.

WomIntuition is a research study whitepaper on how women think, how women feel, and how to market to women.

WomIntuition is an exhaustive, in-depth and on-going market research study that is the basis of improving marketing to women. It’s designed to reveal what women consumers really think, hope for, desire and fear. We’ve examined womenkind from every discipline, from neuroscience to developmental psychology to human sexuality to social anthropology. We’ve interviewed hundreds of women to uncover their consumer insight  and we’ve listened. The market research has had a profound impact on our marketing to women philosophy and strategy. It provides a valuable roadmap for how marketing brands to women can be better.

We’d love to share our findings, analysis and strategy to your team. To request a presentation, please contact us at womenkind@womenkind.net.

Contact Us


Womenkind NYC Office

p 1.212.660.0400

a 1441 Broadway,

Suite 3101,

New York, NY 10018

New Business Inquiries

Sandy Sabean

e sandy@womenkind.net


At Womenkind, we create advertising campaigns for the world’s most powerful consumer. Click here to learn more about working with us.