Gender roles have blurred and brands are having to move beyond traditional gender stereotypes to make connections with their consumers. However, across most categories women are still the heavier and most influential purchasers, resulting in a 'win with women, win with men' reality.
Womenkind helps brands and businesses identify the key criteria that will drive category purchasing behavior and translate that knowledge into business generating marketing and brand development ideas.
Expertise in: Financial Services•Hospitality•Personal Care
I always feel like the team at Womenkind is an extension of my brand team! They are not only excellent creative folks, but also true partners in my business who understand the brand’s strengths, challenges and opportunities.
Senior Brand Manager | Post Foods