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Why Marketing to Women?

 

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We’re out to fix that. For the sake of women, and brands. Our mission is to create marketing communications built soundly on the authentic desires, opinions, insights and wisdom of women.

Simply put, we turn truth into compelling brand stories that motivate women.

The Principals

 

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Kristi Faulkner, President "I came up through the legendary boys’ clubs of Madison Avenue, so I thought it was a crazy idea to focus only on women. But the facts are indisputable. Turns out women fuel the world, if not run it. Yet."

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Sandy Sabean, Chief Creative Officer "It isn’t enough just being a woman to be an expert in marketing to them. We constantly mine for insights, trends and research to master communications that will elevate the conversation to this mega-niche." 

Womenkind: Decidedly not from Adam’s rib.

Right Woman. Right Message. Right Place.

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I always feel like the team at Womenkind is an extension of my brand team! They are not only excellent creative folks, but also true partners in my business who understand the brand’s strengths, challenges and opportunities.

Vishwas
Senior Brand Manager | Post Foods
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We don’t believe that being a woman is enough to make anyone an expert. So we embarked on an exhaustive, in-depth and on-going study designed to reveal what women really think. What they hope for. What they’re passionate about. What they need. What they fear. We’ve examined every aspect of womanhood from every discipline, from neuroscience to developmental psychology to human sexuality to social anthropology. We’ve interviewed hundreds of women, and we’ve listened. The results have had a profound impact on our marketing philosophy and provide valuable roadmaps for how communication with women can be better.

We’d love to present our findings to your team. To request a presentation, please contact us at womenkind@womenkind.net.

Womenkind has demonstrated that they are a team of smart, creative and experienced professionals with the ability to both conceive and deliver creative solutions. Their insight into how to reach women is authentic and holistic. I have been nothing short of thrilled with our partnership.

Dawn McAvoy
Director of Marketing | Women & Co./Citi

Musings

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Womenkind NYC Office

p 1.212.660.0400

a 1441 Broadway,

Suite 3101,

New York, NY 10018

New Business Inquiries

Kevin Driscoll, Managing Director Client Services

e kevin@womenkind.net

Careers

e womenkind@womenkind.net