X

Why Marketing to Women?

 

Why an ad agency for women? It’s been estimated that women influence 85% of purchases, yet 91% of women say marketers don’t understand them. That means at least $250 Billion in marketing dollars are wasted each year. That’s as offensive to us as stereotypes in marketing.

We’re out to fix that. For the sake of women, and brands.

Womenkind is a strategic brand and advertising agency built to engage women the way they really want to be engaged. Our mission is to create marketing communications built soundly on the authentic desires, opinions, insights and wisdom of women.

Simply put, we turn truth into compelling brand stories that motivate women.

The Principals

 

As a writer and Creative Director at Hill Holliday, DDB, Young & Rubicam, Grey, Gardner Nelson, and other Madison Avenue Advertising Agencies, a simple observation inspired Kristi Faulkner to create Womenkind with Sandy Sabean. In this technology-driven, media-saturated, social-driven world, insight, relevance, and voice are the most critical aspects of successful marketing to women. Womenkind is an advertising agency built by women to engage women the way they really want to be engaged. We are the only full-service agency committed to serving the world’s most powerful consumer, and to helping brands serve women better.

 

Kristi Faulkner, President "I came up through the legendary boys’ clubs of Madison Avenue, so I thought it was a crazy idea to focus only on marketing to women. But the facts are indisputable. Turns out women fuel the world, if not run it. Yet."

Sandy founded Womenkind with Kristi Faulkner after years of experience as Art Director at several New York City ad agencies, including Words and Pictures, Gardner Nelson, Grey, and Saatchi & Saatchi. Together, Sandy and Kristi bring more than 75 years of combined experience in helping companies successfully connect with the world’s most powerful consumer: WOMEN. Womenkind expertly translates truth gleaned from our unique discovery process into innovative insight-to-execution solutions for clients who want to understand, motivate, and advertise to women.

 

Sandy Sabean, Chief Creative Officer "It isn’t enough just being a woman to be an expert in marketing to them. We constantly mine for insights, trends and research to master communications that will elevate the conversation to this mega-niche." 

Womenkind: Decidedly not from Adam’s rib.

Capabilities

Capabilites_website
From insight to execution and sometimes, something in between.

I always feel like the team at Womenkind is an extension of my brand team! They are not only excellent creative folks, but also true partners in my business who understand the brand’s strengths, challenges and opportunities.

Vishwas
Senior Brand Manager | Post Foods
WomIntuition is a research study whitepaper on how women think, how women feel, and how to market to women.

We don’t believe that being a woman is enough to make anyone an expert. So we embarked on an exhaustive, in-depth and on-going study designed to reveal what women really think. What they hope for. What they’re passionate about. What they need. What they fear. We’ve examined every aspect of womanhood from every discipline, from neuroscience to developmental psychology to human sexuality to social anthropology. We’ve interviewed hundreds of women, and we’ve listened. The results have had a profound impact on our marketing philosophy and provide valuable roadmaps for how communication with women can be better.

We’d love to present our findings to your team. To request a presentation, please contact us at womenkind@womenkind.net.

Womenkind has demonstrated that they are a team of smart, creative and experienced professionals with the ability to both conceive and deliver creative solutions. Their insight into how to reach women is authentic and holistic. I have been nothing short of thrilled with our partnership.

Dawn McAvoy
Director of Marketing | Women & Co./Citi

Musings

Instagram-Button

 

 

Contact Us

 

Womenkind NYC Office

p 1.212.660.0400

a 1441 Broadway,

Suite 3101,

New York, NY 10018

New Business Inquiries

Sandy Sabean

e sandy@womenkind.net

Careers

At Womenkind, we create advertising campaigns for the world’s most powerful consumer. Click here to learn more about working with us.