Case study

How Walking With Purpose increased its social media engagement by nearly 2000%.

As a purpose-driven organization that fosters the spiritual life of women, Walking With Purpose had no problem creating a meaningful brand relationship. The key to scaling the brand meant finding and reaching women receptive to its message. Womenkind accurately segmented the WWP target and created personas that brought to life the unique and unfulfilled spiritual needs of women.

White desk with lamp, laptop and reading glasses
Woman with blonde hair sitting and reading a book
Woman wearing a crown made of flowers
Woman pressing her cheek against a pink flower

Our role

Based on that knowledge, we repositioned the brand to create greater resonance, developed a brand architecture that met women where they are in their spiritual life, and designed a powerful brand voice, a new website design, content strategy, and social media strategy that ignited the brand’s appeal, especially among top female influencers. If “go forth and multiply” was ever a legitimate marketing objective, this was it.

Applied expertise

Brand Positioning • Design Thinking• Brand Marketing Strategy • Brand Architecture • Brand Voice • Content Strategy • Content Creation • Integrated Communications • Advertising: TV, Print, Digital, Radio, OOH • Video Production • Social Media Strategy • Communications Planning • Consumer Research • Consumer Trends • Insight Gathering • Innovation • Consumer Data & Analytics • Website Creation • SEO • SOAR analysis • Strategic Partnerships • Female Founders

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