WK! Blog: news, insights and head-turners on marketing to women.

We Want to Shout about Shout from the Rooftops!

September 15, 2011

Check out Shout—a brilliant new brainchild from the seasoned Mad Women at SheSays, Alessandra Lariu and Amanda Jaskiewicz. It’s all about female digital advertising professionals collaborating to think up big, game-changing campaign ideas for real clients. This online community enables members to connect virtually and in-person through various events, courses and the occasional happy hour. The best part? Winning concepts are rewarded with cash.

How it works:
•    Register and create a free user profile
•    Scope out current projects and read their briefs
•    Connect with other women to collaborate on a submission
•    Submit an idea and/or explore others’ submissions and provide a rating or feedback
•    Earn prize money for community of client selected ideas or earn credits for participating in the rating process

Pretty neat huh? From our perspective, it’s one of the coolest extracurricular ways for ad gals to express their creativity and meet others who share their passion. So….what are you waiting for? Current projects include Karlsson’s Gold Vodka and Digiday. Let’s go girls!

Women We Love: Gwyneth Paltrow

June 28, 2011

Gwyneth Paltrow's Cookbook, "My Father's Daughter"

She sings, acts, dances, tweets, blogs and cooks! We love Gwyneth! "My Father's Daughter" Grand Central Life & Style Publishers

On a recent Friday night, I took my girls to see their first concert — Glee Live! My senses are always heightened when I’m deliberately creating memories for the sweet girls, so this night had us all beaming with delight.

We danced and sang along with Rachel and Santana and Kurt and Puck and Finn, but we never expected to see Gwyneth Paltrow, who shocked the audience by taking the stage as Miss Holiday, singing Cee Lo’s ubiquitous song of 2011.

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Walmart v. Dukes: A Victory for Corporate Behemoths

June 23, 2011

Wal-Mart Shareholders Meeting

Monday, The Supreme Court took us all a step backward in the fight against gender discrimination in the workplace.

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