WK! Blog: news, insights and head-turners on marketing to women.

Spider-Man, Produced by Superwoman

June 16, 2011

Laura Ziskin

Laura Ziskin 1950-2011

Womenkind was saddened this week when we heard of the passing of film producer Laura Ziskin. Laura was a pioneer for women in the entertainment industry, “one of the most influential women in recent Hollywood history,” and a cancer activist. She’s exactly the type of woman we look to as a role model and Muse.

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14 billion reasons to think differently about Mother’s Day

May 17, 2011

mother-holding-child

Mothers everywhere are worthy of celebration. Here are some ways to show appreciation to mothers other than your own.

Every year a staggering sum of money is wasted on Hallmark holidays like Mother’s Day — $14 BILLION to be exact.  In 2010 this sum was spent in the US on Mother’s Day cards, celebrations, flowers and meals. When you think of the suffering around the world and the many causes this money could benefit this number is even more mind-boggling.

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