WOMENKIND

“LG Mobile Enlists Rachel Zoe to Target Young Females for Marquee Phone: Stylists’ Hubby Says Tie-Ins with Hotels, Auto Could Be Next” By Alexandra Bruell AdAge.com 10/3/11

The crux of the initiative is an LG Mobile-sponsored web series dubbed “Style Rules.” The series will feature a competition in which Ms. Zoe tasks style bloggers with creating looks tied to the Android smartphone’s brand: “Thin, Light and Bright.”

“Forthcoming Tome ‘Mad Women’ Will Tell Other Said of the Story: Five Questions with the Author, Former Ogilvy Creative Jane Maas” By Rupal Parekh AdAge 10/3/11

Includes colorful anecdotes about the 1960s advertising era but also delves into the injustices women faced at the time in the work place. Women were rarely promoted to roles beyond secretary, suffered unequal pay and female executives were discouraged from having children.

“JCPenney Accused of Sexism Again With Pheobe Cates Spot ‘Fast Times’ scene offends” By T.L. Stanley AdFreak 10/3/11

Following extreme online reactions to its “I’m too pretty to do homework so my brother has to do it for me” t-shirt, JCPenney launches a new sexist campaign featuring a scene from Fast Times at Ridgemont High with 18 year old Pheobe Cates next to men old enough to be her father.

“5 Brands that understand Moms” By Holly Pavlika Content to Commerce 9/29/11

Huggies, P&G’s “Thank You, Mom” campaign, Walmart, Quaker’s “After school Rocks”, Pampers “Little Miracle Mission”

“Insights, Humor Are Key in Talking to Moms” by Karl Greenberg Marketing Daily, 10/2/11

Panelists at the inaugural Advertising Week presentation discuss best ways to reach mom. Problem may be from the lack of moms in the marketing process.

“Peru Sex Slavery: Police Free 300 Women in Amazon” BBC 10/4/11

Prosecutors say young girls are lured to the area by women who travel around offering them jobs in shops or as domestic helpers, but that the girls often end up being forced to work as prostitutes in local bars.

“Kmart: Sofia Vergara is every woman as she introduces her new fashion line” By Tim Nudd Adweek 9/26/11

Vergara launches her clothing line at Kmart. The campaign makes the idea that Vergara’s clothing line is for everyone literal by having Vergara morph into women of all ages, ethnicities, and sizes. During the spot she says, “I say, if you’ve got this, show this. You’re a woman, so dress like a woman. Be proud. Be sexy. My collection is at Kmart. So go!”

“Kroger features employee breast cancer survivors in new campaign” By Michael Johnsen RetailingToday.com 9/26/11

Kroger has committed $3 million in donations for local breast cancer initiatives. Individuals’ inspirational stories can be found at sharingcourage.com, an interactive website dedicated to raising breast cancer awareness.

“Pitching to Real Moms, the Ones Who Aren’t Perfect” By Stuart Elliott, 9/28/11

The Martin Agency has started a unit, named the Mom Complex, devoted to marketing to mothers around the world.

“Dove Hair Launches Promo with DailyCandy” By Karl Greenberg Marketing Daily 9/28/11

Dove and DailyCandy launch a new program called “The Big Blowout.” On the website DailyCandy members have to sign up and create a video about their personal hair dilemmas to get the hairstyling appointment.

“Female Comedians Come Together To Support Planned Parenthood” The Huffington Post 9/26/11

Comedians Lizz Winstead, Sandra Bernhard, Ambrosia Parsley and Joan Walsh perform  on behalf of Planned Parenthood.

“Proposed Legislation: Warning Labels on Photoshopped Ads?” Forbes 9/23/11

Newly proposed piece of legislation suggests mandate that all ads whose images have been photoshopped include a warning label. Photoshopped images of celebrities and models create unhealthy and unrealistic expectations for young girls and women that can lead to disordered eating.

“Saudi Monarch Grants Women Right to Vote” By Neil MacFarquhar The New York Times 9/25/11

King Abdullah announced women in Saudi Arabia will be allowed to vote and run for office in future municipal elections. Check out this CNN Video

“Australia to Let Women Serve in Combat” The Daily Beast 9/27/11

Women in Australia will soon be the fourth country to allow women to serve in frontline combat.

“Coffee May Prevent Depression” The Daily Beast 9/27/11

According to a Harvard Medical School research team, women who drink two or more cups of coffee each day are less at risk of depression.

“Rousseff Declares ‘Century of Women’” The Daily Beast, 9/22/11

Brazilian President Dilma Rousseff marked what she called the “century of women.” She is the first woman to give the opening speech at the United Nations General Assembly.

“‘Know Your Power and Be Ready’: An Exclusive Interview with Nancy Pelosi” by Marianne Schnall Huffington Post 9/21/11

Nancy Pelosi wins the WIE Leadership award at the Women: Inspiration & Enterprise Symposium. “Pelosi says it was a ‘tremendous’ achievement to have become the first woman Speaker, adding, ‘You have no idea how it is there — it’s like not a glass ceiling, it’s a marble ceiling.’” Summarizes key message of acceptance speech as “Know your power.” Includes part of Schnall’s interview with Pelosi.

“Nigeria Gang Rape Video Sparks Outrage” The Daily Beast 9/22/11

Video of a Nigerian woman being repeatedly raped while begging, “please just kill me”  leaked on the internet, uncovers a largely unreported epidemic of rape in the nation.

“Lost Girls” by Nicole Lapin Huffington Post 9/20/11

The “lost girls” generation of 20-something women who take temp jobs that they are over qualified for. Even though this age demographic are quickly taking over their male counterparts in education there is a new  trend toward young women pursuing alternative jobs to forward their careers, in lieu of that elusive “dream” job.

“‘Playboy Club’ Premiere Bombs”

NBC’s new show The Playboy Club bombed finishing last in its time slot on the night of its premiere. Former Playboy bunny, notes “I thoughts it was cheap, it was degrading, it was demoralizing.”

“Pai You Guo: Women Still Using Diet Drug, Despite FDA Ban”

Chinese weight loss drug was banned because of two harmful ingredients. Women continue to buy the drug online.

“Talk to Me: Women Top Men as Social Media Communicators” by Gavin O’Malley 9/22/11 Online Media Daily

Among online adults, 68% of women now communicate via social media, compared to 54% of men in the United States. By Harris Interactive’s estimation, that translates to approximately 75 million women who communicate with friends using social networks versus 57 million men.