WK! Blog: news, insights and head-turners on marketing to women.

Why do women have more class?

July 20, 2011

Calculator-next-to-coins

Accounting is no longer a man's job

Attending a recent training class for QuickBooks (financial management software), we noticed that besides the female instructor, there were 16 attendees who were women, and only one man. After a bit of deeper research, we were pleased to learn that several women’s business organizations (such as the Center for Women & Enterprise and Women in Consulting) are encouraging women to learn QuickBooks in order to enhance their skills in financial management and grow in their careers.

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The Future of Wikipedia? Just the Facts, Ma’am!

June 01, 2011

Is Wikipedia a boy's club?

 

 

Wikipedia, the “information” juggernaut, continues to be a top ranked “go to” destination from search engine queries – however, according to a recent report, fewer than 15% of its contributors are women.

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