Those of us able to tear our eyes from our smartphones lately may have noticed the latest chuckle-worthy TV commercials for eBay. A mom attempts to give her daughter hand-me-down jeans, celebrity gossip abounds in a nail salon, and an unfortunate businessman gets ribbed by his co-workers. Apart from their humor, these ads are clever in a different way: they are targeting mobile users.
As we are all acutely aware, yesterday marked the 10-year anniversary of the 9/11 attacks on our country. Throughout the weekend, footage from that fateful morning and commemoration ceremonies commanded the airwaves, mourning our victims and celebrating our heroes.
On August 1st, 2012, new guidelines for women’s health care will go into effect, including the reclassification of birth control pills as preventative medicine. This distinction means birth control pills will be covered without co-pay or deductible. This will remove a major cost barrier that previously prevented women from using such forms of prescription contraception. Other preventative services will also remove co-pays and deductibles from other preventative procedures like emergency contraceptive pills and mammograms, which can be extremely expensive.
June started out with a doozie. A male politician in the Australian Parliament “meowed” at a female colleague during a debate. First off, yes it’s true. Second, Jezebel is spot-on: this guy is a true asshat. And we’ve added this fine word to our lexicon here at Womenkind for people who aspire to debase women. Try to contain your gasp. But no need to dwell on this bloke’s childish, ridiculous and as Penny says “extraordinary” behavior. What is truly extraordinary here is this woman, Penny Wong. Obviously, she is a highly-intelligent woman. Clearly, she is extremely well spoken. And no doubt she is a woman who commands respect. But what is amazing here is Penny’s ability to keep her cool, and retort in such a well-spoken and expressive manner – is just plain jaw-droppingly cool.
Like Wonder Woman cool. Go Penny, Go!
Generations of young girls have grown up with fairy tales, all the way back to when Gutenberg’s little machine was nascent technology. Once these often grim tales were codified, they evolved into stories laced with consistent and predictable themes, namely dashing princes rescuing fair maidens in distress. In contrast, today’s modern heroines are defined by their earning power, education and entrepreneurship, and most notably to marketers, their role as household CFO. Women are now overwhelmingly in control of household purchasing decisions, including the big ticket items like the castle itself.
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