WK! Blog: news, insights and head-turners on marketing to women.

A Lens to the World’s Women

September 22, 2011

Watch the full episode. See more Women War and Peace.

PBS’s upcoming 5-part series, entitled: Women, War & Peace, is a look into the roles that women take when violence and war erupts in their countries. The trailer for the series, which begins airing October 11th, describes the circumstances where it is more dangerous to be a woman than a man when war breaks out. Its parts feature the women of Bosnia, Liberia, Afghanistan and Colombia, who have had pivotal roles in their countries’ wars. The 5th part of the series features subject matter experts, including Secretary of State Hillary Clinton and Liberian peace activist Leymah Gbowee, discussing the state of women and war and challenging the notion that war is a man’s domain.

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14 billion reasons to think differently about Mother’s Day

May 17, 2011

mother-holding-child

Mothers everywhere are worthy of celebration. Here are some ways to show appreciation to mothers other than your own.

Every year a staggering sum of money is wasted on Hallmark holidays like Mother’s Day — $14 BILLION to be exact.  In 2010 this sum was spent in the US on Mother’s Day cards, celebrations, flowers and meals. When you think of the suffering around the world and the many causes this money could benefit this number is even more mind-boggling.

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