Drive is one of the fastest growing major manufacturers and distributors of durable medical equipment in the home healthcare, medical/surgical and rehabilitation markets in the United States.
The Brand needed updating. Womenkind embarked on a logo redesign to establish a strong visual identity and trade show presence. Womenkind created a new Drive logo, an innovative set of graphics to highlight key product categories, and a comprehensive trade show campaign with signage, tagline, calls to action, and corresponding collateral including a print piece and multi-section brochure attached to a USB.
Drive enjoyed a successful debut of their new “look & feel” at the 2010 Medtrade Expo in Atlanta.