is an exhaustive, in-depth and on-going market research study that is the basis of improving marketing to women. It’s designed to reveal what women consumers really think, hope for, desire and fear. We’ve examined womenkind from every discipline, from neuroscience to developmental psychology to human sexuality to social anthropology. We’ve interviewed hundreds of women to uncover their consumer insight and we’ve listened. The market research has had a profound impact on our marketing to women philosophy and strategy. It provides a valuable roadmap for how marketing brands to women can be better.
We’d love to share our findings, analysis and strategy to your team. To request a presentation, please contact us at email@example.com.