The value of a woman’s dollar is edging closer to a man’s.
Didn’t think there were two different dollars? Well, in 1979, women’s salaries were 63% of men’s. In other words, the “women’s dollar” was worth 63 cents.
Today, women earn 80% as much as men do – effectively increasing women’s purchasing power significantly. One more reason to increase your marketing to women.
Source: “Entertainment and Internet: Women’s Spending Power.” Needham & Company, LLC. June 25, 2015.