A 3-Second Lesson on the Gender Wage Gap

The value of a womans dollar is edging closer to a mans.

Didnt think there were two different dollars? Well, in 1979, womens salaries were 63% of mens. In other words, the womens dollar” was worth 63 cents.

Today, women earn 80% as much as men do  effectively increasing womens purchasing power significantly. One more reason to increase your marketing to women.

Source: Entertainment and Internet: Womens Spending Power.” Needham & Company, LLC. June 25, 2015.