Online, women dominate the conversation

We all know there’s truth in the old adage that women use 20,000 words a day, while men use 6,000.

Which is why theres no denying womens social media influence. One would expect women to rule supreme on platforms like Pinterest and Instagram (71% and 56% respectively.)

However, women also make up the bulk of users on Twitter, Facebook, and LinkedIn (53%, 52%, 52% respectively.)

For any brands looking to connect with women, this must be the first step: an engaging, memorable social media strategy that adds value for women online.

Marketing to women, on any platform, needs to be smarter than ever.  

Source: Entertainment and Internet: Womens Spending Power.Needham & Company, LLC. June 25, 2015.