We all know there’s truth in the old adage that women use 20,000 words a day, while men use 6,000.
Which is why there’s no denying women’s social media influence. One would expect women to rule supreme on platforms like Pinterest and Instagram (71% and 56% respectively.)
However, women also make up the bulk of users on Twitter, Facebook, and LinkedIn (53%, 52%, 52% respectively.)
For any brands looking to connect with women, this must be the first step: an engaging, memorable social media strategy that adds value for women online.
Marketing to women, on any platform, needs to be smarter than ever.
Source: “Entertainment and Internet: Women’s Spending Power.” Needham & Company, LLC. June 25, 2015.