Catch The Wave Now: Women Are Becoming Big Earners

When marketing to women, remember that women power= earning power.

According to a report by BCG, womens global earnings are projected to increase from $12.5 trillion in 2013, to $18.5 trillion in 2017.

This whopping $6 trillion increase in womens earning power is fantastic news for brandsat least for those who are marketing intelligently, sensitively, and strategically to women.

 Source: Entertainment and Internet: Womens Spending Power.Needham & Company, LLC. June 25, 2015.