When marketing to women, remember that “women power” = “earning power.”
According to a report by BCG, women’s global earnings are projected to increase from $12.5 trillion in 2013, to $18.5 trillion in 2017.
This whopping $6 trillion increase in women’s earning power is fantastic news for brands—at least for those who are marketing intelligently, sensitively, and strategically to women.
Source: “Entertainment and Internet: Women’s Spending Power.” Needham & Company, LLC. June 25, 2015.