If you looked around your classroom in college and suspected there were way more girls than guys—you were probably right.
Girls’ enrollment in colleges has shot up to 44% in 2012, from 26% in 1980. By contrast, boys’ enrollment has gone up from 25% to 38%.
How does this matter? According to the US Census Bureau, a college graduate makes an average of $51,000, while a high-school graduate takes home $28,000. So, over time, women’s educational qualifications will make them the better-earning gender.
Businesses on campus—it’s time to start marketing to the sororities.
Source: “Entertainment and Internet: Women’s Spending Power.” Needham & Company, LLC. June 25, 2015.