In 2014, women’s participation in the work force was 53%. Approximately 64% of men were in the workforce.
Here’s one obvious reason for the disparity: 35% of women who opted out of the workforce said it’s because the cost of childcare would be higher than their working incomes.
So marketers, and indeed businesses, would do well to remember that women aren’t less ambitious or less enthusiastic about working than men. Instead, the cost-of-living has simply taken the choice to work away from some women.
An important point to consider when developing corporate diversity programs and women’s initiatives.
Source: “Entertainment and Internet: Women’s Spending Power.” Needham & Company, LLC. June 25, 2015.