Admittedly, we’re usually tooting the horn on how women account for 90% of consumer spending in a variety of categories.
But a new study shows that women are more conservative spenders than men.
Women outnumber men significantly in strategies to spend less on new clothes, switch to cheaper grocery brands, and cut down on entertainment and take-away meals. The only budgeting strategy men considered more was cutting down on smoking.
The lesson for marketers? Women should still be your target market—but offer them value and convenience to really win them over.
Optimizing marketing to women. That’s what we’re here for.
Source: “Entertainment and Internet: Women’s Spending Power.” Needham & Company, LLC. June 25, 2015.