We’ve often heard that women are half the population, half the vote, half the talent.
But guess what? When it comes to banking, food, holidays, pharmaceuticals, or home purchases, women are almost the entire market. Approximately 90% of consumer spending in these categories is accounted for by women.
Over 80% of women are the primary decision makers of their household: they purchase items themselves, or influence the purchase of items.
It would be sheer stupidity to ignore almost your entire market—right?
Better marketing to women. It’s worth the investment.
Source: “Entertainment and Internet: Women’s Spending Power.” Needham & Company, LLC. June 25, 2015.