About Womenkind: Marketing to Women Experts

Womenkind creates big ideas for the benefit of business, brands and women.

Women. The mega-niche that’s sight unseen.

Who does the shopping in this country?

Women.

We buy the cars, the wide-screen TVs, choose the computers, pick up the beer and order the pizza. We even buy his razors.

Who makes the ads in this country?

Men.

85% of big agency creative departments are men. (And boys.) Which means most of the people writing most of the ads for women, aren’t women.

Maybe this is why most media images are not flattering to women, and why most messages don’t resonate. Maybe it’s why 91% of women in America don’t think advertisers understand them at all.

As women in marketing, we figured it was a problem we could solve.

So we formed Womenkind.

Womenkind: Decidedly not from Adam’s rib.

At Womenkind, we harness the wisdom of women and generate fresh ideas for connecting women to companies, women to brands, and women to one another.

Womenkind is not just a female version of an old-fashioned ad agency or marketing services firm. Our working model is designed to reflect the modern needs of women and business.

• We’re efficient. We deliver world-class creative solutions for a fraction of the cost of the “old school”, because our costs are only turned on when our clients agree on the plan of action. Our clients get top quality, but only pay for what they need.
• We have unprecedented access to a talent bank of top-notch professional women who work on their own terms. We attract great talent because this arrangement isn’t offered anywhere else.
• Our principals are actively involved every step of the way. Quality is never compromised.
• We are truly integrated. Teams from all disciplines really do work together. There are no silos at Womenkind.
• We’re a certified women-owned business.
• We promise  of our profits to women’s causes.