Case study

How Dr Teal’s discovered its purpose and scaled its brand value many times over.

Fueling the growth of a stagnant legacy brand is a specific marketing challenge that requires uncovering deep and wide market research. Selling bathing to a nation of non-bathers requires uncovering an insight and building a motivating campaign around it.

Our role

From the brand’s mission and vision to its social media voice, Womenkind built the platform that dramatically increased the brand’s value and accelerated the business of bathing to unprecedented heights. In fact, the campaign led female consumer trends, tested in the top 10 personal care ads of the year and scored +137 points above norms. Results that directly translated into a huge gain in market share.

Applied expertise

Brand Positioning • Design Thinking • Brand Marketing Strategy • Brand Architecture • Brand Voice • Content Strategy • Content Creation • Integrated Communications • Advertising: TV, Print, Digital, Radio, OOH • Video Production • Social Media Strategy • Communications Planning • Consumer Research • Consumer Trends • Insight Gathering • Innovation • Consumer Data & Analytics • Website Creation • SEO • SOAR analysis • Strategic Partnerships • Female Founders

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