Consumer Insights, Strategy, Positioning, Creative Content,
and Corporate Women's Initiatives.


Strategy

Reevaluate the strategic potential of a longstanding sponsorship and develop new ideas for leveraging it for greater ROI.

Reevaluate the strategic potential of a longstanding sponsorship and develop new ideas for leveraging it for greater ROI.

Generate a strategy for unifying various media properties to draw a larger female audience. 

Generate a strategy for unifying various media properties to draw a larger female audience. 

Develop strategic communications to engage women more deeply in their financial lives. 

Develop strategic communications to engage women more deeply in their financial lives. 

Leverage qualitative research to optimize the global restaurant design and menu to attract a larger share of women in Australia and South Pacific, and increase sales. 

Leverage qualitative research to optimize the global restaurant design and menu to attract a larger share of women in Australia and South Pacific, and increase sales. 

Discover and create the exact customer experience that female business travelers want most from their choice of hotel.

Discover and create the exact customer experience that female business travelers want most from their choice
of hotel.

Conduct thorough market analysis and segmentation study to identify a strategy to attract and retain high net worth female investors. 

Conduct thorough market analysis and segmentation study to identify a strategy to attract and retain high net worth female investors. 

Develop a market strategy for repositioning a DR brand in the retail marketplace, while differentiating it successfully from the market leader. 

Develop a market strategy for repositioning a DR brand in the retail marketplace, while differentiating it successfully from the market leader. 

Develop a corporate strategy for developing and retaining women executives. 

Develop a corporate strategy for developing and retaining women executives. 

Strategic innovation: develop the ultimate credit card and rewards for women.

Strategic innovation: develop the ultimate credit card and rewards for women.

Ignite awareness for the launch of the shopping app to consumers and CPG Brand Managers.

Ignite awareness for the launch of the shopping app to consumers and CPG
Brand Managers.

Create awareness and visibility of their impressive Pediatrics division by creating, writing, and designing a quarterly e-newsletter.

Create awareness and visibility of their impressive Pediatrics division by creating, writing, and designing a quarterly e-newsletter.

Research and develop a brand strategy to relaunch a newly-acquired product line with high potential but low awareness. 

Research and develop a brand strategy to relaunch a newly-acquired product line with high potential but low awareness. 


Recent Creative

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Womenkind has demonstrated that they are a team of smart, creative and experienced professionals with the ability to both conceive and deliver creative solutions. Their insight into how to reach women is authentic and holistic. I have been nothing short of thrilled with our partnership.

Dawn McAvoy
Director of Marketing | Citi