WOMENKIND

This week we came across some old and new articles from the web that we thought were worth sharing. Great pieces from The Huffington Post, Campaigns and Elections, Clickz, SheEconomy and AdWeek jumped out to us as informative and interesting reads worth republishing. Spend some time enjoying each of the articles listed and most importantly, Happy Holidays!

“Marketers Wake Up To The Power Of Post 50 Pocketbooks” by Barbara Thau at The Huffington Post

Although the world of fashion and beauty continues to chase twenty-something’s, some surprising segments of these industries are slowly waking up to an older audience. Savvy brands are finally acknowledging the size and economic influence of boomer women and this article highlights them all.

“Online Advertising: A Targeting-rich Environment” by Colin Delany from C&E’s Technology Bites

Ad buyers have so many targeting options in the modern marketplace that many consultants and staffers get to feeling a bit overwhelmed by the wealth of choices. Technology Bytes is offering a helping hand this issue by breaking down some of the basics when it comes to your online ad targeting options.

“The Cross-Media Key to Reaching Women Online Is Trust” by Tessa Wegert at ClickZ

This article highlights the secrets of obtaining women’s trust and business. Packed full of statistics, insights and advice, this article is a must read for anyone interested in targeting women this New Year.

“Marketers: Are You Ignoring The Once, Highly Sought After, Female Baby Boomer?” By Stephanie Holland at SheEconomy

The baby boomers grew up being chased by marketers and advertisers that tailored products and brands to appeal to them. Now the median age of this cohort is 55, and many boomers feel as if they have dropped off many marketers’ radar. This article references Marti Barlettas book PrimeTime Women, and outlines helpful hints for understanding the boomer women.

“The 10 Best Commercials of 2011” by Tim Nudd at AdWeek

Adweek does it again with their fantastic ranking of The Best Commercials of 2011. All of the videos are completely different and truly represent a fantastic year in advertising.

This week Advertising Age took a serious look back at 2011, providing us with enough ‘Top Ten Lists’ and water-cooler talk to last through 2013. Yahoo offered tips for Better Branding and Ad Creative, while Mashable.com chronicled IKEA’s successful Integrated Marketing Campaign. Journalists love Mobil Marketing this month and with the acknowledgment and acceptance of 2012’s arrival, our ‘Top 5 List’ this week is filled with advice for the New Year and will leave you feeling like the most informed Marketing Specialist around. Feeling overwhelmed as the year draws to an end? Well, sit back and enjoy these great articles and be sure to tune in next Thursday for our weekly In The News!

“Marketing to Mobil Moms” by Staff Reporter at BizzCommunity.com

Utilizing a 2011 report by Nielsen entitled Women of Tomorrow, this article highlights the growing influence women have on purchasing decisions around the world and also provide insight into their social media behavior.

“Ten Issues Marketers Should Have on Their 2012 Agenda” by Bob Liodice at AdAge

Mobile devices and social media have brought the ability to target ads to epic levels. This article highlights ten issues marketers will surely be discussing in boardrooms and brainstorms for months to come.

“How an Integrated Marketing Campaign Boosted IKEA’s Sales Over 7%” by Amy-Mae Elliot at Mashable.com

For several years, IKEA had achieved growth by opening new stores and thereby pulling in new customers. But in 2011, with only one new store opening planned, footfall could no longer be relied on to drive national growth. Read this article to see how their media and ad agencies boosted sales this year.

“Tips for Better Branding and Ad Creative” by Dianne Molina at Yahoo! Advertising Blog

Yahoo launched their new 2011 Insight Wrap-Up and 2012 Outlook e-magazine this week, featuring top tips, trends and best practices advertisers need to know. This article samples some of the great insights and supplies a link to their beautifully designed e-magazine.

“Marketing Industry’s 10 Biggest Stories of the Year” by AdAge

Simply put, this article highlights the big events that shocked the advertising, marketing — and sometimes the great — world in 2011. With the Japanese Earthquake, Occupy Wall Street and the rebound of Detroit all highlighted, this article has something for everyone.

Womenkind has an immediate opening for an Account Executive. We are looking for someone with 2-3 years of agency and client management experience, who is passionate about improving marketing communications to women.

The Account Executive will assist in all aspects of account management on multiple accounts including managing daily workflow to ensure projects are on time, on budget, and on strategy. The ideal candidate would also have experience in strategy. She/He would be confident identifying business and marketing problems, performing research, analyzing trends to determine strategic implications, and developing a strategic approach that meets clients’ objectives. Additionally, the Account Executive manages several of Womenkind’s internal projects including research, surveys, whitepapers, and updating the account calendar.

Requirements:
•    Bachelors degree
•    2-3 years applicable work experience
•    Highly organized and detail-oriented
•    Excellent verbal and written communication skills
•    Ability to multi-task, manage multiple projects and work under pressure
•    History of successful client management
•    Knowledge of MS Office and Mac OS required
•    Knowledge of Adobe InDesign, Photoshop, Illustrator and basic html preferred but not required
•    Compensation commensurate with experience

If interested, please email womenkind@womenkind.net with resume and cover letter with the subject line: Account Executive

“LG Mobile Enlists Rachel Zoe to Target Young Females for Marquee Phone: Stylists’ Hubby Says Tie-Ins with Hotels, Auto Could Be Next” By Alexandra Bruell AdAge.com 10/3/11

The crux of the initiative is an LG Mobile-sponsored web series dubbed “Style Rules.” The series will feature a competition in which Ms. Zoe tasks style bloggers with creating looks tied to the Android smartphone’s brand: “Thin, Light and Bright.”

“Forthcoming Tome ‘Mad Women’ Will Tell Other Said of the Story: Five Questions with the Author, Former Ogilvy Creative Jane Maas” By Rupal Parekh AdAge 10/3/11

Includes colorful anecdotes about the 1960s advertising era but also delves into the injustices women faced at the time in the work place. Women were rarely promoted to roles beyond secretary, suffered unequal pay and female executives were discouraged from having children.

“JCPenney Accused of Sexism Again With Pheobe Cates Spot ‘Fast Times’ scene offends” By T.L. Stanley AdFreak 10/3/11

Following extreme online reactions to its “I’m too pretty to do homework so my brother has to do it for me” t-shirt, JCPenney launches a new sexist campaign featuring a scene from Fast Times at Ridgemont High with 18 year old Pheobe Cates next to men old enough to be her father.

“5 Brands that understand Moms” By Holly Pavlika Content to Commerce 9/29/11

Huggies, P&G’s “Thank You, Mom” campaign, Walmart, Quaker’s “After school Rocks”, Pampers “Little Miracle Mission”

“Insights, Humor Are Key in Talking to Moms” by Karl Greenberg Marketing Daily, 10/2/11

Panelists at the inaugural Advertising Week presentation discuss best ways to reach mom. Problem may be from the lack of moms in the marketing process.

“Peru Sex Slavery: Police Free 300 Women in Amazon” BBC 10/4/11

Prosecutors say young girls are lured to the area by women who travel around offering them jobs in shops or as domestic helpers, but that the girls often end up being forced to work as prostitutes in local bars.

Womenkind has an immediate opening for a Team Coordinator. This is an entry-level opportunity for an enthusiastic individual who is passionate about improving marketing to women. The Team Coordinator is responsible for the day-to-day coordination of the Agency’s needs, schedule, supplies and ensuring that nothing falls through the cracks. He/She is also responsible for managing the company’s social media outreach, including Twitter, Facebook and the company blog. The Team Coordinator is highly organized and able to keep the office running smoothly during all times.

Accountabilities:

• Responsible for mailings, faxes, copying and other administrative support as needed
• Craft and execute social media strategies and outreach
• Answers phones with professional etiquette
• Maintains agency calendar
• Plans and coordinates new business presentations
• Coordinates calls, meetings, travel, reservations, conference calls as needed
• Maintains and updates client database
• Generates expense reports for consultants, others
• Works with COO on various HR, Operations, IT and other agency projects

Requirements:
• Bachelors degree or work equivalent
• Highly organized and detail-oriented
• Excellent verbal and written communication skills
• Ability to multi-task, manage multiple projects and work under pressure
• Knowledge of MS Office and Mac OS
• Knowledge of Adobe InDesign, Photoshop, Illustrator and basic html preferred

If interested, please email womenkind@womenkind.net with resume and cover letter and the subject: Team Coordinator

“Kmart: Sofia Vergara is every woman as she introduces her new fashion line” By Tim Nudd Adweek 9/26/11

Vergara launches her clothing line at Kmart. The campaign makes the idea that Vergara’s clothing line is for everyone literal by having Vergara morph into women of all ages, ethnicities, and sizes. During the spot she says, “I say, if you’ve got this, show this. You’re a woman, so dress like a woman. Be proud. Be sexy. My collection is at Kmart. So go!”

“Kroger features employee breast cancer survivors in new campaign” By Michael Johnsen RetailingToday.com 9/26/11

Kroger has committed $3 million in donations for local breast cancer initiatives. Individuals’ inspirational stories can be found at sharingcourage.com, an interactive website dedicated to raising breast cancer awareness.

“Pitching to Real Moms, the Ones Who Aren’t Perfect” By Stuart Elliott, 9/28/11

The Martin Agency has started a unit, named the Mom Complex, devoted to marketing to mothers around the world.

“Dove Hair Launches Promo with DailyCandy” By Karl Greenberg Marketing Daily 9/28/11

Dove and DailyCandy launch a new program called “The Big Blowout.” On the website DailyCandy members have to sign up and create a video about their personal hair dilemmas to get the hairstyling appointment.

“Female Comedians Come Together To Support Planned Parenthood” The Huffington Post 9/26/11

Comedians Lizz Winstead, Sandra Bernhard, Ambrosia Parsley and Joan Walsh perform  on behalf of Planned Parenthood.

“Proposed Legislation: Warning Labels on Photoshopped Ads?” Forbes 9/23/11

Newly proposed piece of legislation suggests mandate that all ads whose images have been photoshopped include a warning label. Photoshopped images of celebrities and models create unhealthy and unrealistic expectations for young girls and women that can lead to disordered eating.

“Saudi Monarch Grants Women Right to Vote” By Neil MacFarquhar The New York Times 9/25/11

King Abdullah announced women in Saudi Arabia will be allowed to vote and run for office in future municipal elections. Check out this CNN Video

“Australia to Let Women Serve in Combat” The Daily Beast 9/27/11

Women in Australia will soon be the fourth country to allow women to serve in frontline combat.

“Coffee May Prevent Depression” The Daily Beast 9/27/11

According to a Harvard Medical School research team, women who drink two or more cups of coffee each day are less at risk of depression.

“Rousseff Declares ‘Century of Women’” The Daily Beast, 9/22/11

Brazilian President Dilma Rousseff marked what she called the “century of women.” She is the first woman to give the opening speech at the United Nations General Assembly.

“‘Know Your Power and Be Ready’: An Exclusive Interview with Nancy Pelosi” by Marianne Schnall Huffington Post 9/21/11

Nancy Pelosi wins the WIE Leadership award at the Women: Inspiration & Enterprise Symposium. “Pelosi says it was a ‘tremendous’ achievement to have become the first woman Speaker, adding, ‘You have no idea how it is there — it’s like not a glass ceiling, it’s a marble ceiling.’” Summarizes key message of acceptance speech as “Know your power.” Includes part of Schnall’s interview with Pelosi.

“Nigeria Gang Rape Video Sparks Outrage” The Daily Beast 9/22/11

Video of a Nigerian woman being repeatedly raped while begging, “please just kill me”  leaked on the internet, uncovers a largely unreported epidemic of rape in the nation.

“Lost Girls” by Nicole Lapin Huffington Post 9/20/11

The “lost girls” generation of 20-something women who take temp jobs that they are over qualified for. Even though this age demographic are quickly taking over their male counterparts in education there is a new  trend toward young women pursuing alternative jobs to forward their careers, in lieu of that elusive “dream” job.

“‘Playboy Club’ Premiere Bombs”

NBC’s new show The Playboy Club bombed finishing last in its time slot on the night of its premiere. Former Playboy bunny, notes “I thoughts it was cheap, it was degrading, it was demoralizing.”

“Pai You Guo: Women Still Using Diet Drug, Despite FDA Ban”

Chinese weight loss drug was banned because of two harmful ingredients. Women continue to buy the drug online.

“Talk to Me: Women Top Men as Social Media Communicators” by Gavin O’Malley 9/22/11 Online Media Daily

Among online adults, 68% of women now communicate via social media, compared to 54% of men in the United States. By Harris Interactive’s estimation, that translates to approximately 75 million women who communicate with friends using social networks versus 57 million men.

Join Womenkind’s Kristi Faulkner at this year’s Creativity in Business Conference in DC October 23rd!

Kristi Faulkner will be participating as a panelist at this dynamic conference! Join her and other entrepreneurs, innovators and applied-creativity thought leaders from around the country (and beyond) for a full-day event focused on individual, group & organizational creativity in business.

Creativity is widely considered the new capital of 21st century business. New ideas, new innovations, new systems and new structures depend on accessing novel levels of creativity – for everyone, not just the creatives. At this event, participants will explore different facets of creativity as the key driver in navigating and thriving in the new work paradigm. This event is for entrepreneurs, leaders, managers, learning/innovation officers, trainers, consultants, coaches and anyone who wants to be more creative, innovative and adaptive in the changing world of work.

Conference: 9:00-5:30 Festival: 5:30-7:30 - CONFERENCE: Lively, Content-rich, Experiential Break-out Sessions each with a different focus related to the theme of Applied Creativity in  Business; Engaging Thought Leader Panels explore the creativity-centered work paradigm through the lens’ of leadership, social media, culture and co-creation. FESTIVAL: Music, Improvisation, Networking, Book Signings, and hors d’oeuvres.

Register today! Early bird discount through September 10: $197 ~ Regular rate after Sept.10: $247

http://www.creativity-conference.com

Best Friend, Sister, Runner, Dieter, Housekeeper. Could you pick one word to describe yourself? I know I couldn’t. And, we don’t think marketers should either. Women are multidimensional, constantly inhabiting different roles. More often than not, marketers choose to depict one stereotypical version of a woman while neglecting her versatility and multifaceted life.