1. How did Womenkind get invited to do The Pitch?
A couple of months ago, Paul Cappelli from AdStore asked if he could drop by and show us some work they created for a brand marketing to women. When they showed up, they came with a camera crew. Turns out, they were filming an episode of The Pitch. The show hadn’t premiered yet, but it had a lot of buzz in the industry. So when the producers invited us to participate and explained that it would be a real new business pitch, we gave it careful consideration.
2. Why would you want to be on TV?
We had no personal ambition to be on TV – we are just as leery as anyone about being portrayed like those crazy people on reality shows. But the concept for The Pitch isn’t a reality show. It’s a documentary series that presents the pressures of coming up with creative ideas that solve a client’s business issues. We’re a young agency with a distinct point of view – it’s our mission to uncover real insights and create marketing messages that respect women as the world’s most valuable consumer. We felt like if The Pitch could bring us a client who shared our vision, it would be worth exploring the opportunity.
3. Who’s the client?
C. Wonder. It’s a unique retail concept that features clothing, accessories, housewares and lots of other cool stuff for women.
4. Did you win?
You’ll have to watch June 3rd to find out.