WOMENKIND

“LG Mobile Enlists Rachel Zoe to Target Young Females for Marquee Phone: Stylists’ Hubby Says Tie-Ins with Hotels, Auto Could Be Next” By Alexandra Bruell AdAge.com 10/3/11

The crux of the initiative is an LG Mobile-sponsored web series dubbed “Style Rules.” The series will feature a competition in which Ms. Zoe tasks style bloggers with creating looks tied to the Android smartphone’s brand: “Thin, Light and Bright.”

“Forthcoming Tome ‘Mad Women’ Will Tell Other Said of the Story: Five Questions with the Author, Former Ogilvy Creative Jane Maas” By Rupal Parekh AdAge 10/3/11

Includes colorful anecdotes about the 1960s advertising era but also delves into the injustices women faced at the time in the work place. Women were rarely promoted to roles beyond secretary, suffered unequal pay and female executives were discouraged from having children.

“JCPenney Accused of Sexism Again With Pheobe Cates Spot ‘Fast Times’ scene offends” By T.L. Stanley AdFreak 10/3/11

Following extreme online reactions to its “I’m too pretty to do homework so my brother has to do it for me” t-shirt, JCPenney launches a new sexist campaign featuring a scene from Fast Times at Ridgemont High with 18 year old Pheobe Cates next to men old enough to be her father.

“5 Brands that understand Moms” By Holly Pavlika Content to Commerce 9/29/11

Huggies, P&G’s “Thank You, Mom” campaign, Walmart, Quaker’s “After school Rocks”, Pampers “Little Miracle Mission”

“Insights, Humor Are Key in Talking to Moms” by Karl Greenberg Marketing Daily, 10/2/11

Panelists at the inaugural Advertising Week presentation discuss best ways to reach mom. Problem may be from the lack of moms in the marketing process.

“Peru Sex Slavery: Police Free 300 Women in Amazon” BBC 10/4/11

Prosecutors say young girls are lured to the area by women who travel around offering them jobs in shops or as domestic helpers, but that the girls often end up being forced to work as prostitutes in local bars.