WOMENKIND

This week Advertising Age took a serious look back at 2011, providing us with enough ‘Top Ten Lists’ and water-cooler talk to last through 2013. Yahoo offered tips for Better Branding and Ad Creative, while Mashable.com chronicled IKEA’s successful Integrated Marketing Campaign. Journalists love Mobil Marketing this month and with the acknowledgment and acceptance of 2012’s arrival, our ‘Top 5 List’ this week is filled with advice for the New Year and will leave you feeling like the most informed Marketing Specialist around. Feeling overwhelmed as the year draws to an end? Well, sit back and enjoy these great articles and be sure to tune in next Thursday for our weekly In The News!

“Marketing to Mobil Moms” by Staff Reporter at BizzCommunity.com

Utilizing a 2011 report by Nielsen entitled Women of Tomorrow, this article highlights the growing influence women have on purchasing decisions around the world and also provide insight into their social media behavior.

“Ten Issues Marketers Should Have on Their 2012 Agenda” by Bob Liodice at AdAge

Mobile devices and social media have brought the ability to target ads to epic levels. This article highlights ten issues marketers will surely be discussing in boardrooms and brainstorms for months to come.

“How an Integrated Marketing Campaign Boosted IKEA’s Sales Over 7%” by Amy-Mae Elliot at Mashable.com

For several years, IKEA had achieved growth by opening new stores and thereby pulling in new customers. But in 2011, with only one new store opening planned, footfall could no longer be relied on to drive national growth. Read this article to see how their media and ad agencies boosted sales this year.

“Tips for Better Branding and Ad Creative” by Dianne Molina at Yahoo! Advertising Blog

Yahoo launched their new 2011 Insight Wrap-Up and 2012 Outlook e-magazine this week, featuring top tips, trends and best practices advertisers need to know. This article samples some of the great insights and supplies a link to their beautifully designed e-magazine.

“Marketing Industry’s 10 Biggest Stories of the Year” by AdAge

Simply put, this article highlights the big events that shocked the advertising, marketing — and sometimes the great — world in 2011. With the Japanese Earthquake, Occupy Wall Street and the rebound of Detroit all highlighted, this article has something for everyone.