WOMENKIND

This was a great week to be a woman. Articles supporting women with full-figures, cancer, single ladies and representation in advertising were all over the internet. Make sure not to miss a single article this week because these five authors in particular are top notch writers with strong opinions and fantastic motives. Enjoy.

Support for ‘Bald Barbie’ Swells on Facebook by Kim Carollo and Serena Marshall from ABC News

A women’s Facebook movement to urge Mattel to produce a bald version of its famously blonde Barbie doll has generated a big following in an extremely short time. The Barbie will hopefully be used to help young children cope with hair loss that happens to them or to a loved one. This is a truly fascinating and inspiration story that is gaining a lot of press and hopefully will result in a specialty doll in the upcoming year.

 New Nike Women Ad- “My Butt is Big” by Sir Lucas Leftfoot from NikeBlog.com

This post has minimal writing, but the message is clear and a fantastic addition to the advertising news this week. Nike has rolled out a new print and e-ad for Nike Women, embracing the different shapes of women’s bodies. The concept and execution is fantastic and I’m sure it will speak to a huge demographic that isn’t used to being targeted to.

Alone Again, Naturally by Dominique Browning from The New York Times

This is a fantastic article that dissects the single male and female and their major differences. This empowering piece highlights the independent single lady and the many comforting decisions she is allowed to make when not tied down. The article is funny, well written and most importantly, Browning gives us an honest glimpse into living a single life as a woman today.

 Advertising and the War on Women by Meghan O’Neill from Orbis

According to this article, it seems as if women are further away from equality today than they have been in decades thanks in large part to the media, the advertisers that fund them, and the masses who consume the information they are fed. This article is a true literally work of art, presenting history, facts, statistics and insights on advertisings affects on the women of this world.

Call It a Comeback: How Old Brands Become New by Mae Anderson from AJC

If you have any interest in advertising, marketing, branding or even business development, this article is absolutely perfect for you. Anderson walks us through particular companies that have staged their own comeback and details exactly how they did it.