December 19-25th 2012
This week we came across some old and new articles from the web that we thought were worth sharing. Great pieces from The Huffington Post, Campaigns and Elections, Clickz, SheEconomy and AdWeek jumped out to us as informative and interesting reads worth republishing. Spend some time enjoying each of the articles listed and most importantly, Happy Holidays!
“Marketers Wake Up To The Power Of Post 50 Pocketbooks” by Barbara Thau at The Huffington Post
Although the world of fashion and beauty continues to chase twenty-something’s, some surprising segments of these industries are slowly waking up to an older audience. Savvy brands are finally acknowledging the size and economic influence of boomer women and this article highlights them all.
“Online Advertising: A Targeting-rich Environment” by Colin Delany from C&E’s Technology Bites
Ad buyers have so many targeting options in the modern marketplace that many consultants and staffers get to feeling a bit overwhelmed by the wealth of choices. Technology Bytes is offering a helping hand this issue by breaking down some of the basics when it comes to your online ad targeting options.
“The Cross-Media Key to Reaching Women Online Is Trust” by Tessa Wegert at ClickZ
This article highlights the secrets of obtaining women’s trust and business. Packed full of statistics, insights and advice, this article is a must read for anyone interested in targeting women this New Year.
The baby boomers grew up being chased by marketers and advertisers that tailored products and brands to appeal to them. Now the median age of this cohort is 55, and many boomers feel as if they have dropped off many marketers’ radar. This article references Marti Barlettas book PrimeTime Women, and outlines helpful hints for understanding the boomer women.
“The 10 Best Commercials of 2011” by Tim Nudd at AdWeek
Adweek does it again with their fantastic ranking of The Best Commercials of 2011. All of the videos are completely different and truly represent a fantastic year in advertising.
What others are saying
KnowledgeIsPower
December 22, 2011 @ 11:29PM
Happy Holidays to you too and thank you for the great info you have been sharing with us over the past few months. Your tweets and articles have became more informative something I enjoy reading as I always walk away more informed. Great job WK!