Womenkind helps brands strengthen their relationships with women.
We research tirelessly, unearth original insights and transform our discoveries into effective strategy and award-winning campaigns.
Is Marketing to Women a Waste of Money?
For many brands it is. But we're out to fix that. 91% of women say marketers don't understand them.
Womenkind can give your brand communications a competitive edge with original consumer insights and unique brand positioning. We conduct tireless market research, and transform our discoveries into effective marketing strategy. We create award-winning marketing to women content and advertising campaigns that delight and deliver.
Simply put, we give brands a competitive edge by uncovering the consumer insight that optimizes their marketing to women.
Kristi Faulkner, Strategist and Creative Director
"I came up through the legendary boys’ clubs of Madison Avenue, so I thought it was a crazy idea to focus only on marketing to women. But the facts are indisputable. Turns out women fuel the world, if not run it. Yet."
Kristi Faulkner is president and co-founder of Womenkind, where she advises clients who need and want to better reach, engage and motivate women through enhanced marketing messages, product innovation, and organizational evolution. As a creative director, she has conceived and produced multi-media, multi-channel campaigns for blue chip clients nationally and globally. She is currently writing a book about women as a competitive edge in business.
Sandy Sabean, Chief Creative Officer
"It isn’t enough just being a woman to be an expert in marketing to them. We constantly mine for insights, trends and research to master communications that will elevate the conversation to this mega-niche."
Realizing the increasingly more important role of the female consumer and the opportunity to engage with her in more authentically, Sandy co-founded Womenkind in 2008. Serving as its Chief Creative Officer, it did not take long to attract clients consisting of Citibank, Post Foods, DSW, MasterCard, TD Ameritrade and Mutual of Omaha. Womenkind’s unique approach and authentic insights created inspired messaging making women feel understood, enlightened, and respected all while continuing to win industry awards.
Kevin Driscoll, Director of Client Services
“I’ve always felt that the primary mission of a creative agency is to help marketers truly understand and connect with their target audiences. It’s a simple principle but that’s where the great work, and great returns, come from. And, it’s a principle that sits at the very core of Womenkind’s reason for being.”
Kevin Driscoll joined Womenkind in 2011 as managing director of Client Services. He is an account management pro, having been classically trained in marketing and advertising through some of Madison Avenue’s most prestigious agencies and working with some of the world’s leading brands. He helps keep us on task, leading our client engagements on business and operational requirements as well as keeping us strategically focused in creative brief and campaign development.
Sophie Blondeau, Director of Client Services
Sophie Blondeau has worked with leading global marketing agencies and served clients around the world in a strategic and marketing capacity for over 15 years. She is a relentlessly curious, candid, optimistic team activator who has facilitated the market success of global brands such as Gillette, Nestle, and Unilever.
Known for using a mixture of insight, integrity and intuition to build and maintain strong relationships with senior clients and colleagues, Sophie thrives on developing powerful and thoughtful solutions to challenging situations. She brings to Womenkind a strong ability to develop core brand strategy and managing implementation across all channels. Her expertise is in both, global brand architecture, corporate communications and consumer-facing messaging.